Fruit crate labels are one of my favorite forms of illustrative advertising art.
They have so much to convey in one standard size label per crate. They are created to tell a visual story and catch the eye of the produce buyer/bidder even if they are proficient readers. A buyer could go to market auction and be armed with only the information that the grapes with an airplane were to be avoided and the ones from the packing house with Princess labels were the best right at the moment…simple and effective.
I use to work for a produce company and have some vintage labels from them. I think the art work is awesome. I enjoyed seeing yours.
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Great idea for wonderful photos and for letter F ~
Happy Week to you ~ ^_^
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They DO tell a story!
ROG, ABCW
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For some reason, they really appeal to me.
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oh i love these colorful crate labels…i had ordered a bunch on ebay to decorate my kitchen with but that was about 3 kitchens ago and they are packed away somewhere!
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Packaging art is very much underrated. These are great and evocative of a another age.
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My father-in-law had a nice collection of early fruit crate labels from the time when orcharding was a new industry in the Okanagan valley of British Columbia.
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These labels are a type of art and can be found at local markets here, too. Great post!
Leslie
abcw team
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Great graphic! A picture is worth a thousand words they say. I remember in the “50s making a scooter out of an orange crate and old roller skates. Thanks for joining Tuesday’s Treasure and please hurry on back.
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one could start a collecting hobby
Have a nice abc-day / – week
♫ M e l ☺ d y ♫ (abc-w-team)
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I really like those labels too. A few years ago Our local nursery had an exhibit of all the produce labels. It was fascinating.
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